First Class Luxury with Singapore Airlines


If you’re going to fly commercial, the first class experience on Singapore Airlines has to rank as one of your best options, and that experience is now getting even better. BMW Group DesignworksUSA and Singapore Airlines are delivering more luxury to Singapore Airline`s First Class passengers with a new look along with an extra helping of comfort, space and privacy. The updated design for the seats and suites will make its debut in September on board the new Boeing 777-300ER on selected flights between Singapore and London.

The entire ambiance has been redesigned to offer passengers not only raised luxury levels but also greater privacy and increased stowage space for luggage. The seats are lined with fine leather, while a new covering technique for the upholstery increases tension in the material. Atmospheric lighting has been discreetly assimilated into the design. A range of personal storage cubbies in the front entertainment area add surprising touches with their striking interior colors. Elegant tables are integrated into the front of the seating area; they can be extended simply and quietly without the need for any folding mechanism.

“In First Class the topics are luxury, infotainment and the service quality that is expressed by design. Efficiency and functionality have priority”, says Laurenz Schaffer, President of DesignworksUSA. “Our studios in Los Angeles, Shanghai and Munich worked very closely together on these projects. Our global locations and our long standing presence in Asia helped us to meet the demands of Singapore Airlines, as well as the expectations of international flight passengers”, Schaffer continues. DesignworksUSA draws on its expertise from many years of working with premium customers in various mobility sectors, among them BMW and Rolls-Royce Motor Cars, Intermarine and Zeydon Yachts.

Both the design language and the color and material concept signal maximum levels of comfort, taking their cue from automotive interior design when it comes to passenger comfort, spatial configuration and functionality. The design team has imbued these onboard spaces with an aura of tranquillity. Large surfaces and elegantly sweeping lines coupled with warm, modern shades of brown within the seating islands all evoke the ambiance of a living room. Cooler grey and metallic tones on the outside, meanwhile, clearly demarcate the private zone from its surroundings – a color concept that continues into the carpeting to accentuate the impression of a personal cocoon.

From the moment they board the aircraft, First Class passengers are pampered in their lounge-like islands. In order to shield these havens of peace visually and acoustically, the outer walls of the seating area have been extended and embrace the passenger like a protective arm. For sleeping, the luxury seat turns into a large bed comfortable enough for reclining on one’s side. At 35 inches in width and with an increased bed length from 80 to 82 inches, the seat is one of the most spacious First Class products in the sky. From the photos above you can get a feel for how comfortable this will be. The beautiful flight attendants on Singapore Airlines add the finishing touch to the experience all of us should enjoy.


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