Take one look at the design for the new Cadillac Celestiq and you quickly realize that Cadillac wants to make a statement with this ultra-luxury vehicle slated for the 2024 model year. Any potential doubt is removed when you here the estimated price being north of $300,000.
Cadillac needs a halo nameplate to bring the brand’s revival to the next level, and we suspect that the striking new design of the Celestiq will help the brand meet that lofty goal. The has sports futuristic look similar to other recent Cadillac models but brings the bold styling to a new level. The new show car features a low-profile silhouette with an elongated hood and a fastback-style roofline. The fastback styling immediately grabs your attention, offering a fusion of the shape of an old muscle car with the modern look of a new Cadillac EV.
Each Celestiq will be made to order, similar to the Rolls-Royce method of buying and building cars. Each all-electric Celestiq will be hand-built by a small team of craftsmen. Notable features include Ultra Cruise, Cadillac’s next evolution of its hands-free driver assistance technology, along with a stunning Smart Glass roof.
Does a vehicle like this make sense for Cadillac? The brand will be competing with Rolls-Royce and Bentley for customers. Opinions vary, but I suspect the Celestiq will be a big hit in this ultra-luxury category, and the buzz around the vehicle will further the goal of lifting up the brand. Halo vehicles are important, and it seems like Cadillac may have a big hit on its hands.
